5 Examples of AI Feature Launch with Interactive Demo
On LinkedIn, it’s hard not to come across another AI feature launch. That trend is set to continue — over 50% of companies plan to incorporate AI technologies in 2024.
But “AI” can mean so many different things. And without showing an AI product, it’s hard to know exactly what it does and why it’s unique.
That’s why so many of our customers have turned to interactive demos. They’re a lightweight way to explain the value of AI features and nudge users toward conversion, whether that be a free trial or demo call.
Below, we share some of our favorite examples of AI feature launches and why they stood out to us.
5 AI Feature Launch Interactive Demos For Inspiration
Company: Lokalise
Type: AI Translation
Description: Get on-brand, accurate, and context-specific translations in less time and with just one click.
Use Case: Product Updates
When Lokalise added automated AI translation to its product, it was challenging to convey the value with words alone.
“It was a bit complicated to explain our feature with just words or simple images,” Maria Castañeda from Lokalise explains. “Interactive demos were a good way of showing the value and how easy and quick it was.”
On their Lokalise AI product page, they describe several high-level product benefits with CTAs to “See how it works” or “Discover more.”
Clicking on a CTA opens a new tab where users can explore the intricacies of Lokalise AI in a longer Navattic demo.
To keep users engaged, they keep the first few tooltips short, showing how Lokalise AI can shorten, rephrase, and SEO optimize any piece of text in a few seconds.
Then, the marketing team kicks it up a notch, demoing how users can add context, voice, style, and tone guidelines and translate in bulk.
By the end of the tour, users know how the Lokalise AI workflow works and are encouraged to book an even more in-depth demo with the sales team.
Company: Optimizely
Type: AI Generated Content
Description: Use this AI-driven feature to receive copy suggestions to improve existing headlines, product descriptions, CTA buttons, and more.
Use Case: Blog Post
Like many companies, Optimizely publishes a product update blog. In it, they review everything released in the past quarter, keeping customers up-to-date on the latest and greatest features.
In one of these posts, they publicized the release of AI-generated content.
Beyond providing a short description of the feature, they invite users to “See it in action,” opening an interactive demo in the same tab.
In just a few steps, users get right to the meat of the AI feature — automatically generated suggestions for alternative images, styles, and text.
The demo goes on to show how users can like and dislike suggestions to train the AI engine, regenerate ideas, and tweak AI changes to their liking.
At the end of the demo, the Optimizely team urges users to try AI-generated content in their own instances.
Company: PathFactory
Type: AI chatbot / generative AI
Description: A B2B buying agent, powered by generative AI, that turns bloated, hard-to-navigate websites into self-serve buying experiences.
Use Case: Feature announcement landing page
PathFactory dedicates a whole landing page to its new AI chatbot, ChatFactory.
The first thing users see on that page is a short description of the product, followed by two CTAs: one to try ChatFactory themselves and another to “Learn More.”
Clicking the “Learn more” button takes users to a resource hub, which opens on an interactive demo.
The tour shows how buyers can prompt ChatFactory, preview recommended sales assets, and build a personalized microsite based on the content they’re most interested in.
The second half of the tour shows how easy it is to customize ChatFactory and track buyer activity on the backend.
If users want more information about ChatFactory, they can click on one-pagers and help docs on the left-hand side of the screen.
PathFactory employees and advisors posted about the launch on LinkedIn to promote the landing page and resource hub, giving the feature even more of a boost.
Company: Checkbox
Type: AI chatbot
Description: Checkbox's AI-powered Intake and Triage also allows you to automatically generate and update records, and intelligently route to requests to the relevant workflow, process or person.
Use Case: Homepage embed
Checkbox gets as many eyeballs as possible on its AI Chatbot by embedding an interactive demo directly beneath its homepage title and CTAs.
Clicking the “Intake & AI Chatbot” option launches the embedded tour, sharing how to train the chatbot on company policies, integrate it with messaging platforms like Slack or Teams, and connect it to automated workflows that guide employees through legal approvals.
If a user clicks on the “Try Checkbox” CTA, the same embedded interactive demo will open — just in full-screen mode.
As a nice touch, the interactive demo tooltips have “AI Chatbot” at the top, reminding users that this tour is only showing Checkbox’s AI functionality, not other features like Reporting or Matter Management.
Company: Cohere Health
Type: AI suggestions
Description: Learn how AI can nudge providers to get patients to and through the best possible care faster than ever.
Use Case: Webinar follow-up + resource
Webinars are a common way to get the word out about new features. Cohere Health took this route when announcing their newest feature: AI nudges.
Once the webinar was over, the team made it available on-demand so potential and existing customers could watch it anytime, anywhere.
After submitting their email address on the webinar landing page, users get access to the recording, which they can watch at their own convenience.
At the bottom of the recording page, users are prompted to “Experience nudges through a self-guided demo.”
Clicking on the linked text opens an interactive demo that explains more about how AI nudges work and how they can streamline provider workflows.
Want more examples of top-notch interactive demos? See what your peers are doing: