For many Sales and Marketing teams, Salesforce Pardot is the tool choice for running Account Based Marketing operations. Salesforce Pardot is tightly integrated with Salesforce CRM and allows GTM teams to get a comprehensive picture of the activity of their customers and leads. Salesforce Pardot is often used for email drip campaigns, lead scoring and grading, and generating personalized content to create tailored experiences for leads.

Customers can now send their Navattic engagement data directly into Salesforce Pardot. This opens the door to a large number of automated workflows to power your GTM operations:

• When a high intent lead completes a interactive demo, add them to a personalized drip campaign tailored to their product interests.
• When a low intent lead views a demo, add them to a lead nurturing campaign.
• Use Navattic engagement data to generate a Pardot lead score.
  

Reach out to enable the Pardot Integration in your workspace.