Top SaaS Comparison Pages [5 Comparison Page Examples]

In SaaS, competitor comparison landing pages are everywhere.

And it makes sense — with five competitors in an average evaluation, it’s critical that prospects understand how your product differs from top competitors in your category.

But if every lead is going to be looking at landing pages, how is yours going to stand out?

To give you some ideas, we put together a list of eye-catching comparison page examples and explain why we think they work so well.

Below, we'll give a brief description of each landing page with some context about the company’s place in the market and how they set themselves apart.

Company: Groove

Comparison: Groove vs Zendesk

Differentiating on: Ease of use

Groove, a helpdesk software, is up against a strong incumbent in their space: Zendesk.

From the get-go, the Groove marketing team uses hard numbers, boasting “over 118,000” users who think their help desk is “easier to use, quicker to set up, and a way better experience for customers.”

Then, they allow users to try it out for themselves with an interactive demo placed just below the fold.

Within the demo, users can see just how easy it is to track customer conversations, pull up old conversations, and refer to customer data — all in one platform.

To emphasize the intuitiveness of their platform, they weave in customer quotes that show how much better the Groove experience is for support staff:

“Zendesk feels like something out of the late nineties. It's so painful. Groove was like a breath of fresh air.”

“Groove’s workflow just made sense, compared to the insane amount of do-it-yourself setup you had to do with Zendesk.”

They also show how much better the Groove experience is for customers, too, with screenshots of real emails and templates that don’t feel like stale, impersonal support tickets.

Finally, they close with some FOMO: “2,000 growing businesses have already made the switch.” Having that social proof — in addition to all the other Groove data points above it — helps push leads to conversion.

Company: Metadata

Comparison: Metadata vs 6Sense

Differentiating on: Persona

Metadata is a marketing platform that makes it easy to launch and measure highly personalized marketing campaigns.

6Sense is often highlighted as one of Metadata’s main competitors, but in reality, Metadata and 6Sense can be used together to create an even more targeted marketing strategy.

The Metadata team took this as a sign to flip its comparison page on its head, pointing out how the two tools can be complementary instead of competitive.

The easiest way to get that message across? Use a catchphrase everyone knows: “Comparing apples to oranges.”

One of the first things you see on the page is the apples-to-oranges imagery, with a tagline that points out that, in fact, the two platforms are different — with the main difference being Metadata is for marketing, while 6Sense is for sales.

“That’s not the space we play in. 6sense is designed for sales teams, not marketing teams. Metadata gives B2B marketers more options for advertising, experimentation, and reporting.”

They continue to double down on that idea with a graphic that shows exactly where 6sense fits into ABM versus where Metadata fits in.

Importantly, they don’t overlap:

Next, Metadata’s team spotlights customer quotes. Each one directly compares Metadata and 6Sense, reemphasizing how each tool excels at different things.

Further down the page, they’ve selectively pulled G2 reviews that stress how much of a time and budget-savvy Metadata is.

For people hungry for a detailed breakdown, Metadata has a comparison chart showing exactly which 6Sense gaps it fills when it comes to LinkedIn, Google search, and Facebook targeting, optimization, and reporting.

A few last highlight panels underneath the chart push prospects to book a demo with the Metadata sales team.

Company: Float

Comparison: Float vs Expensify

Differentiating on: Cost + features

Float is a Canadian corporate card and spend management software that, like Groove, is often up against a legacy tool in vendor evaluations: Expensify.

To get around that brand recognition, the Float comparison page accentuates two major differences:

1. Cost

The first thing prospects see when they land on the comparison page is how old and pricey Expensify is: “Expensify is a legacy (and expensive) reimbursement solution.”

To further contrast themselves from Expensify, the Float team gives leads the option to “Get Started for Free” — without any setup costs or contracts.

Lower on the page, the team shares impressive ROI figures: 7% savings and an 8x faster month-end process.

With a free trial and those potential savings, it’s hard for prospects to make the case for not signing up.

2. Features

The same headline at the top outlines several features that Expensify doesn’t have that Float does:

• Free corporate cards
• 4% interest on deposits
• Bill pay for Canadian businesses

And it invites users to “Take A Tour,” which walks them through all of these features in an interactive demo.

The interactive demo is then tailored to the lead’s experience, using their monthly credit card spend as a benchmark, pointing out all the relevant features for their stage of business.

For prospects who want a deeper dive into the differences between Float and Expensify, there’s a comparison chart — and Float checks every box:

To give leads extra confidence in Float’s features, the marketing team added a quote from the Director of Finance at one of its customers, Athennian:

“The receipt capture feature has played a big role in improving receipt compliance to close to 100% and enhancing the overall accuracy of our accounting.”

Below, they link out to the customer story in case the prospect wants to explore that use case in more detail before filling out a corporate card application.

Company: Archy

Comparison: Archy vs Open Dental

Differentiating on: All-in-one solution

Archy, a cloud-based platform for the backend management of dental practices, is often pitted against Open Dental, a cheaper solution.

But cheaper isn’t always better, and Archy’s comparison page aims to demonstrate why this is especially true regarding dental software.

Its headline underscores the need for a unified solution that brings order to the chaos of scheduling, patient care, claims processing, and more — something Open Dental struggles to support.

“Once you start needing things like texting patients, online scheduling, servers, an IT company, and imaging, the costs add up. After all those extras, we’ve found that practices save on average 8k/year by switching to Archy.”

After setting the stage, the Archy team takes leads to a feature comparison chart, showing just how much Open Dental’s add-on features add up across all aspects of a dental business, from clinical tools to employee management to payments.

Immediately following the comparison chart, leads are encouraged to try out these features themselves in an interactive demo, guiding them through a typical day-to-day in Archy.

At the end of the interactive demo, prospects are prompted to book a call with the Archy sales team.

This landing page adds some last benefits of switching to Archy to seal the deal:

• $8,000/year average savings
• Easy-to-use platform
• 4-step data import and conversion process

Company: UserEvidence

Comparison: UserEvidence vs TechValidate

Differentiating on: Innovation

UserEvidence is another company that competes against a well-known legacy tool: TechValidate.

But instead of going head-to-head on price or features, UserEvidence takes a different approach — showing how much has changed in the customer marketing landscape and how they’ve managed to keep up.

It starts with a nod to UserEvidence’s founding story: the co-founders actually used to work at TechValidate and wanted to make something better.

Then, site visitors see all the big-name brands that have made the jump to UserEvidence, like HP, ADP, and Gong, using their own product to pull quotes from folks at Splunk and netscope.

Next, the UserEvidence team makes a case for why customer content has to change, with a fun, meme-ified graphic, teeming them up to show how UserEvidence is different: it’s built for how GTM teams work and people buy today.

To put potential customers’ migration worries at ease, the team inserted several customer quotes, each talking about how they were up and running on UserEvidence quickly.

The cherry on top is a feature comparison chart highlighting six modern features that GTM teams need, and TechValidate doesn’t have.

The page concludes with an invitation to start “turning happy customers into your best sellers” with a demo call.

Besides comparison pages, many prospects browse review sites during their vendor evaluation. In fact, Gartner found that 86% of buyers said verified reviews are important or very important in software evaluation.

One way to make your profile memorable? Add an interactive demo.

Navattic has native integrations with G2, TrustRadius, and SourceForge, making it easy to upload your demo in just a few steps.

Looking for other ways to spruce up your product marketing? Check out the Growth + Conversions section of our blog, where we post tips for using demos as ads, feature launches, and more.