Top presales software for 2025
Over the past few years, presales technology has exploded onto the tech scene.
Demo automation was even recently named one of the “Top 10 New Categories With the Most Buyer Traffic” by G2.
But with all the hype around presales software, it’s tough to know exactly what it is, how it can improve sales outcomes, and which software is ideal for your organization.
In this piece, we’ll define presales software, clarify why it’s important, and round up some of the best presales tools on the market today.
What is Presales Software?
Presales software enables solution consultants, demo engineers, and solution architects to manage their workload and better highlight their software’s functionality in a way that captivates and engages prospects.
In other words, presales software makes presales professionals’ lives easier.
Presales teams are responsible for helping prospects envision what their lives could look like after purchasing a product. Typically, this involves sharing proof of concepts or presenting demos to show off the product’s value.
Every potential customer may have different wants and needs, meaning presales teams have to customize POCs and demos to fit those requirements and possibly answer lengthy RFPs. Completing these tasks for multiple prospects a day or week takes significant time and effort.
Even if presales folks design the perfect POC or demo, bugs may crop up at the most inopportune time, jeopardizing the sale.
So presales software is designed to reduce the legwork and potential errors from presales activities, helping streamline the process, deliver exceptional presentations, and/or increase presales productivity.
Top Presales Software on The Market
Since the category of presales software is growing, it’s important to understand the different types of software and who the leaders are. Below, we explain how each product enhances presales teams’ effectiveness.
Go straight to:
Navattic
Navattic enables presales teams to create controlled, consistent, overview demos that any member of a sales team can lead or share from their first interaction with a prospect.
SEs start by capturing the parts of the product front-end they want users to see, then connect each screen using native global linking, and finally, mass edit text and images to their liking.
Type: Interactive demo platform, live demo
Pros:
- With a built-in no-code editor, SEs can design gold-standard paired-down demos that show the product’s most important functionality, and share it before the first call. This helps them determine what features prospects care most about, reducing lengthy discovery or harbor tours.
- Presales teams can use Navattic’s mass editing to design demos for specific accounts or verticals, guiding prospects straight to aha moments from the first demo.
Cons:
- Navattic isn’t a clone of your entire demo environment — instead, Navattic stitches together a series of captures, making it better for demos of specific features or use cases as opposed to an entire replica.
Pricing: We have two pricing plans:
- Base: $500/month, which comes with unlimited users, demo views, demos, and integrations. It also has demo analytics, the in-app demo suggestion feature, and a dedicated CSM.
- Growth: $1,000/month, which comes with all base plan features plus account engagement, in-app collaboration, audiences, custom domains, multi-team onboarding, translation, and demo coaching.
Testbox
Testbox sits atop a live instance of your product and acts as a demo environment for prospects to explore.
Type: Live demo sandbox
Pros:
- Since it’s not a carbon copy of your product, you can show whatever features you want (even the complex ones).
- SEs can create their own TestBox sandboxes and customize them to each prospect’s needs.
- Backend analytics will tell you who has interacted with your demo environment and what they did in it.
Cons:
- Because you're building an entire demo environment, Testbox completes implementation for you, and it takes 45 days or more.
Pricing: TestBox starts at $38,000/year for 15 users. Additional users come at $1,200 a piece. With this plan, you get unlimited live demos, unlimited POCs, PII-free custom data, a dedicated CSM, and Salesforce, HubSpot, Slack, and Marketo integrations.
Vivun
Vivun is a presales workspace built on top of Salesforce that enables team members to develop templates, share strategies, and measure their success all backed by the power of AI and machine learning.
Using Vivun, presales team leads can pinpoint where team members spend the most time and what activities generate the best outcomes.
Type: Presales management
Pros:
- Managers can produce step-by-step processes to standardize and maximize the results from buyer evaluations, discovery, mutual accountability plans, and demos.
- Gives technical sales teams a centralized place to manage their tasks and opportunities, automatically linking calendar invites to selling activity.
- Users can tie feature requests from the field to active sales opportunities, showing how changes to the product roadmap could influence future wins.
- It has an AI-powered “Hero Score” to show deal progress in real time.
Cons:
- Reviewers report that the platform can be clunky and lacks automation features.
Pricing: According to their G2 profile, Vivun pricing is based on “edition, user types, number of users, and commitment terms.”
Consensus
Consensus specializes in delivering personalized, self-service demos. Presales teams create demos from prerecorded videos, slides, and other documents and store them on the Consensus platform.
When prospects select topics of interest, they are directed to a demo that showcases relevant product features and benefits.
Because Consensus links are sharable within an organization, presales teams can uncover new stakeholders they may not have realized could become champions of the product.
Type: Video Demos Presales management
Pros:
- You can customize videos for specific prospects or customers, with stakeholder intelligence built in.
- As a prospect watches the demo, Consensus tracks their reactions, noting which demos are more or less popular.
- Integrations with Salesforce, Gmail, Outlook 365, Outreach, Marketo, Pardot, Eloqua, and Zapier.
Cons:
- On G2, users have reported an unintuitive UI without the ability to search through your videos and lengthier setup times.
Pricing: Per their website: “Pricing is based upon role and license quantity.”
PreSkale
PreSkale is an “all-in-one presales intelligence platform,” that helps teams address product gaps, track their activity, and monitor their resource and capacity planning.
The Presales Managment module helps assign the right presales folks to each deal based on their expertise and tracks deal pipeline, whereas the Product Gap Management module collates product feedback maps it to potential revenue.
Type: Presales management
Pros:
- Its unified pipeline links closed won deals to presales influence and desired use cases, helping teams understand which tactics and features push prospects toward conversion.
- Has an edge over Vivun when it comes to ease of use, setup, and admin scores in G2.
- Integrations with Salesforce, HubSpot, Microsoft Dynamics, Zoho, Freshworks, Jira, Productboard, Teams, Slack, Aha!, Google Calendar, Outlook, and Github.
Cons:
- Some users note bugs and a lack of analytics but there’s a lack of public-facing reviews of the product (only 35 on G2, for example)
Pricing: Previously listed as $40/mo or $299 annually, but no longer on the website.
Check out these posts to learn more about how to use presales software to develop the ideal presales strategy to capture一and hold the attention your prospects: