Buyer First Website Review: Demio with Ramli John

About this series: Buyer-First Website Review is a recorded version of our Buyer-First Bites Newsletter.

Each month one of our advisors will on-the-spot review a SaaS website against the best practices from our 2024 B2B Buyer First Best Practices Report:

• Accessible: How convenient is it for buyers to book time with a sales team
• Visible: How public is the pricing and packaging
• Usable: How easy is it for buyers to get hands-on and use the product

For this episode, we’re having Ramli review one of our customers, Demio, who is in the top 1% for interactive demo performance.

See below how Ramli John first reacts to the website, Demio.

Watch the full recording or see the highlights below:

Below we've each bite summarized and included corresponding clips.

1. How simple is it to book a demo?

Demio makes it easy to sign up for a free trial with a prominent "Unlock your Free Trial Now" button on their homepage.

They emphasize "No credit card required" during the signup experience.

After you create an account, Demio has a unique and delightful welcome pop-up. They have a GIF of Ralph from the Simpsons waving hi with the Demio logo as its head.

They also use the first person and “I” to say “I believe Demio can become the go-to video engagement tool for you!”

Clip #1: Welcome experience with a unique twist

Interesting to use the word I, and that's coming from Ralph from the Simpsons waiving at me with a weird head, but it's cool.

I enjoyed that in a weird way because it's different. It's not just something that I would expect.

2. How easily can I see the product?

They have an onboarding tour right after I sign-up. At the end, they give the option to enter a simulated webinar environment.

The simulated experiences walked me through the webinar hosting experience:

• Joining a room
• Using the control panel
• Engaging with simulated attendees
• Testing audio and video settings

Clip #2: Simulated webinar experience to build trust

it’s great to see what the experience looks like as a host because that's one of my greatest fears if I was hosting a webinar - what will it look like?

How can I share my screen and all that things?

And I don't want things to go wrong right on the webinar day.

So that made it made me feel a little bit more comfortable that it'll work. I like how they're using the platform itself to get me comfortable with it.

They also have an interactive demo on their home page, which shows me what it looks like when I host my webinar and all the analytics that I'll get after I host it.

Things like how long people stay and actually people responding to polls.

That is cool to see because one of the best ways to remove friction is to remove emotional friction around me being uncertain about this product.

And showing me the visuals of what I look like is a great way to remove that emotional uncertainty before I even get into the product.

3. How do they show their pricing?

You can access their pricing page from the free trial and website. The different pricing tiers are based on attendee room size and features.

Originally I thought the Starter plan was "$499 per host” monthly since I’m used to SaaS pricing being monthly, but it's paid per year.

Clip #3: Confusion with monthly vs annual

Toggling over to monthly, I’d assume it'll go from $59/month down to $39/month when I toggle back over to annual vs seeing the full annual cost.

Maybe I just got trained in SaaS pricing where it's a mind trick where they show you the lowest price, and it's cheaper to show it per month.

Growth is where it gets interesting because it seems like their value metric for the pricing is related to the attendee room size.

Growth is where it gets interesting because it seems like their value metric for the pricing is related to the attendee room size.

This makes sense because more attendees mean you have more people to invite, which means probably you have a bigger budget.

[Bonus Bite] Contextual asks

During Demo's simulated webinar experience, it asks me to take actions to feel like I’m actually hosting a webinar, like camera and microphone permissions.

Clip #4: Onboarding asks in context

Asking for me to do these things during a simulated webinar provides context, making the process feel more natural and less intrusive.