Craig LeBlanc
Senior Director, Product Marketing
I am an experienced PMM who introduces innovative systems and processes to help strengthen internal enablement and go-to-market strategy. I provide expertise in discovering and implementing cool products, creating and launching powerful messaging campaigns, and building smart and efficient workflows for early-stage B2B SaaS companies.
Today, I lead Product Marketing for a B2B SaaS company and share content through my personal brand, Sharing Pizza, where I deliver slices of products, messaging, and workflows for solo PMMs.
My interactive demo skills
- Demo strategy and building ā I am experienced in owning an interactive demo from idea to final product.
- Post-launch enablement ā Executing the build-out of your demo is important, but it's critical to have a post-launch strategy to drive internal awareness at your company.
- Navattic capabilities ā I'm always on top of testing Navattic's newest features and have experience building demos for both desktop and mobile.
My other marketing skills
š¬ Messaging & positioning
š Enablement & GTM strategy
š¤ Project management