Craig LeBlanc

Senior Director, Product Marketing

I am an experienced PMM who introduces innovative systems and processes to help strengthen internal enablement and go-to-market strategy. I provide expertise in discovering and implementing cool products, creating and launching powerful messaging campaigns, and building smart and efficient workflows for early-stage B2B SaaS companies.

Today, I lead Product Marketing for a B2B SaaS company and share content through my personal brand, Sharing Pizza, where I deliver slices of products, messaging, and workflows for solo PMMs.

My interactive demo skills

  1. Demo strategy and building ā€” I am experienced in owning an interactive demo from idea to final product.
  2. Post-launch enablement ā€” Executing the build-out of your demo is important, but it's critical to have a post-launch strategy to drive internal awareness at your company.
  3. Navattic capabilities ā€” I'm always on top of testing Navattic's newest features and have experience building demos for both desktop and mobile.

My other marketing skills

šŸ’¬ Messaging & positioning
šŸš€ Enablement & GTM strategy
šŸ¤“ Project management

Interactive demo examples

Build demos
that delight.